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Business Consulting

Business consultants guide companies on overcoming challenges and seizing opportunities to drive growth and efficiency.
Why Marabeh?
  • End-to-end expertise across the confectionery value chain
  • Brand thinking that turns products into market leaders
What We Do

Shaping ideas into lasting market success

At Marabeh, our business development and consultancy service is designed to be the driving force behind turning confectionery ideas into market-leading brands. We provide tailored strategies that support companies at every stage—from the first spark of an idea to expansion across local and international markets.

Our consultancy begins with deep market research and consumer insights, ensuring that every product aligns with evolving trends, seasonal demands, and cultural preferences. We translate this knowledge into smart product strategies that define the right portfolio, price points, and innovation pipeline. By doing so, we help businesses create offerings that resonate with their target audience while standing out in competitive markets.

Beyond strategy, we work on operational improvements that streamline processes, reduce costs, and enhance efficiency across sourcing, production, and distribution.

Services Offered

Shaping ideas into lasting market success

Marabeh’s advisory arm turns confectionery ideas into viable businesses. We align market insight, product strategy, operations, and go-to-market so your brand can launch fast, scale confidently, and sustain profitability.

Strategy deck and one-page business model map

Go-to-market plan (channels, partners, trade calendar)

Distributor RFP pack + evaluation scorecards

Packaging & regulatory compliance checklist

12-month portfolio & launch roadmap

SKU matrix with pricing tiers and margin view

KPIs We Track

Rate of sale & velocity per SKU, numeric & weighted distribution, gross margin and COGS efficiency, OTIF and defect rates, repeat purchase, trade ROI; for D2C: CAC/ROAS and retention.
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Our Method

Scope & Workstreams

Business Development & Consultancy at Marabeh is designed to transform confectionery ideas into market-ready businesses.

Market & Consumer Intelligence
GCC/KSA market sizing, shopper missions (gifting, on-the-go, family sharing), seasonality planning (Ramadan/Eid), competitive audits, price ladders, flavor trends, and climate constraints for heat-sensitive chocolate.
Portfolio & Product Strategy
SKU architecture (core, seasonal, limited), flavor/format roadmap, recipe guidelines (melting point, cocoa profile), pack sizes (single, sharing, gifting), and innovation pipeline.
Go-to-Market & Channels
Modern trade vs. convenience vs. HoReCa vs. e-commerce; distributor selection and negotiation support; trade marketing, planograms, sampling calendars, and corporate gifting programs.
Operations & Supply Chain
Sourcing strategy, make-or-partner (contract manufacturing) decisions, HACCP/ISO 22000 readiness, QA SOPs, temperature-controlled logistics for hot climates.
Marabeh:Where tradition meets bold innovation..
Our role goes beyond providing services—we act as a strategic growth partner, guiding companies through every stage of the journey: business development, production, brand creation, packaging, and marketing. By connecting creativity with execution, we ensure that each product not only meets the highest international standards but also resonates with consumers and markets.
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Our Promise

We treat your brand like our own: consistent quality, honest communication, and long-term value creation. If it doesn’t move the market, we keep improving until it does.
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Production & Manufacturing
Brand Development
Packaging & Marketing

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